Here at AI Studio we recently rebranded and renamed our agency (we were formerly called Advertising International). This process was to make us more relevant to the services that we provide and to make our brand more memorable to our target audience.
Making anything memorable to a large audience can be difficult. Not everybody is interested in the same thing, and not everybody will be interested in your business and what you have to say. Every business needs to come to terms with the fact that not everybody is going to become involved with your brand or even like what you’re doing and what you have to say.
However, there are many things that you can do to give your business the best chance, and to ensure that your brand remains as memorable as possible to your target audience.
Create a good logo.
When people think about certain brands and companies, the first thing that comes to mind is the logo. This is usually because some logos are very memorable, either as a result of being controversial or a result of being amazingly effective. Work with a good designer who can help you to create a great logo, and be prepared to invest time and resources to get it right. Your logo should include something unique about your business, as well as your business name so that people can remember it easier.
Consider your colours.
You need a good colour palette if you want to appeal to the right audience. The use of colours should reflect your business and what you’re trying to sell, advertise or campaign for. Once you’ve decided this and produced the logos and colour scheme that the public have seen, remain consistent wherever your brand appears. Establish a set of brand guidelines. If you start to use your brand in different colours and formats, it will confuse your audience.
Create a brand that makes sense.
You shouldn’t use a brand name that people find difficult to say, and you shouldn’t choose words that are difficult to spell either. Remember that you want people to be able to find your website and business details in the search engines, and if they can’t remember how something is spelt or they can’t convey the website properly to their friends, you’ll struggle to build up your audience as quickly as you might otherwise be able to.
For free, no-obligation, consultation to discuss how you can get the best results from your design, advertising, printing, social media, internet and marketing projects across all sectors of your business please contact us.
AI Studio Team
Think. Create. Grow.