website design

Website design taboos you should break.

Our agency recently designed, built and launched a new website for our client ATF Fuels, a leading fuel distribution company in the Channel Islands, supplying domestic, commercial and retail fuels.

We evolved the brand imagery and iconography to reflect the company’s beliefs in providing a high standard of customer service and product. We designed and developed a user friendly website with added functions such as a budget calculator and the ability to set up direct debit payments online to make the customer experience even better.

Website Design Taboos

Attractive website design, informative content and easy website navigation are all points of concern when it comes to building a website. While you want to attract potential customers to your website pages, you don’t want it to be too overwhelming. Logos and graphics need to be strategically placed so they don’t take away from the products or services a business provides.

How Does It Look On Mobile?

Research shows that more people spend time on a mobile device when accessing the internet than on a traditional desktop or laptop computer. This means that people will be interacting with your website on a relatively small display. Responsive is a website design term that means the software used to build your website automatically responds to the size of a display it is viewed on. A responsive website will instantly change its appearance so it looks good whether someone views it from a small smartphone screen, a large desk monitor, an iPad or a laptop.

Is Your Content Easy To Read?

The information you provide on your website should be easy to understand, yet as complete as possible. The facts need to be accurate while the language needs to flow easily. It need not be two pages when one would have been enough, just as one page may not be enough to provide the proper amount of information. You need to be able to find the middle ground.

Can Your Visitors Find They Way Around? 

Layout and navigation are aspects which need to be as simple as possible. Your website vistors are going to want to make it from point A to point B without having to click on eight different buttons to get there. Simple navigation can make all the difference between a prospective customer staying on your website and a frustrated visitor leaving and never coming back.

Do You Look After Your Website?

Regular web maintenance for your website is important. It can help you keep up with changing times, help to attract more visitors and ultimately make you more sales. It shouldn’t take long and the time investment can make all the difference to your business. And finally, if you don’t have time to do your website maintenance yourself, ask your agency to help.

For free, no-obligation, consultation to discuss how you can get the best results from your website, branding, design, advertising, printing, social media and marketing projects across all sectors of your business please contact us.

AI Studio Team
Think. Create. Grow.


Sticky Christmas Presence

It wasn’t until the 19th century, when Americans began to celebrate Christmas in the way we think of it today—like decorating trees, sending cards and giving gifts—that it grew into the biggest commercial holiday of the year.

Christmas was first celebrated in the third century A.D. The Roman church officials decided that 25 December was a good date to celebrate the birth of Christ as it fitted in well with other pagan festivals that helped people get through the bleak and cold winter season.

Today, more than 2 billion people in more than 160 countries consider Christmas to be the most important holiday of the year. Even if they’re a Christian or not.

Keeping up with the pace of change in today’s digital world can be a challenge. Yesterday’s smart phone may not be so popular tomorrow. But some things do stick and stay the same, and none more so that at Christmas.

The Image Of Santa Claus

If you ask anybody the question, “Who wears a red suit, black boots and has and white beard?”, you’re going to hear the name of Santa Claus (or Father Christmas as he is known in the UK).

This image of Santa was made popular by Coca-Cola back in 1930. They wanted to use Santa Claus in their winter advertising campaign and they dressed him in the official Coca-Cola colours of red and white. When the campaign was over, this look became popular all over the world and has remained ever since.

Rudolph The Red-Nosed Reindeer

In 1939 the Montgomery Ward department in Chicago store wanted a Christmas-themed story to bring customers into their store. Robert May, an employee of the company, wrote the story of Rudolph the red nosed reindeer and it was so popular, over 2 million copies of the book were sold.

Are you humming the Rudolph the Red-Nosed Reindeer song yet? Here’s some more trivia for you. Robert May’s brother-in-law, Johnny Marks, wrote the song.  It was recorded by Gene Autry in 1949 and went on to become one of the best-selling Christmas songs of all time. Bet you’re singing it now.

The Christmas Cracker

An odd novelty tube that, when pulled apart, makes a bang and a party hat, small gift and a festive joke fall out. What’s not to like?

It all started the early 19th century with a London sweet maker called Tom Smith. He saw how the French enjoyed sugared almond bon-bons which were wrapped in coloured tissue paper. He started selling them in his London shop but had little success.

For years he worked on new ideas to make the bon-bon into something more exciting. Then one night, while he was sitting in front of his log fire and watching the sparks and cracks coming from logs, he had an idea. What if his sweets could be opened with a crack when their fancy wrappers were pulled in half?  The Christmas cracker was born. He inserted little toys, mottoes and poems into the cracker which children and  adults loved. Now a dinner table at Christmas isn’t complete unless there’s a Christmas cracker for every guest.

I think that some of the orginal jokes from the first crackers are still used too…

Lights On The Christmas Tree

In the cold light of day, it is a bit odd to put a tree up in your house for a few weeks. The first person to do this is said to be a 16th century German preacher called Martin Luther. He wanted something in his house after seeing the stars shining through the forest trees which reminded him of how Jesus left the stars of heaven to come to earth at Christmas.

Edward Johnson, an assistant to Thomas Edison, came up with the idea of electric lights for Christmas trees in 1882. Originally people had put candles on their trees but, over the years, the candles often became a fire hazard.

The Addis Brush Company produced the first artificial Christmas tree in 1930. It was made from brush bristles that were originally used to make toilet brushes

Christmas Cards

The first person to send a Christmas card was Sir Henry Cole, the director of London’s Victoria and Albert Museum in 1843.  Sir Henry found himself too busy to write individual Christmas greetings for his friends so he hired artist John Calcott Horsley to illustrate a card for him. The picture showed a family enjoying Christmas festivities with the message “A Merry Christmas and a Happy New Year to You.”  As the printing industry grew the popularity of sending cards at Christmas evolved into a major industry.

However you celebrate the festive season, we send you the very best wishes and look forward to helping you and your business next year.

For free, no-obligation, consultation to discuss how you can get the best results from your branding, design, advertising, printing, social media, internet and marketing projects across all sectors of your business please contact us.

AI Studio Team
Think. Create. Grow.

social media platforms

Which social media platforms should your business be using?

Social media has changed the way that businesses interact and communicate with their customers. Many social media platforms are household names, like Facebook, Twitter and YouTube (yes, YouTube is a social media platform. Its core functionality beyond showing videos is to allow for social interactions).

Some social media platforms you may not be so familiar with.

For example, have you heard about Tik Tok? It’s a social media platform where users create and share funny videos while singing, dancing, or lip-syncing to their favorite tunes. It’s taken the Generation Z audience (those born between 1996-2010) by storm. It has 500 million active users worldwide (Datareportal, 2019) which puts it ahead of better known platforms such as LinkedIn, Twitter, Pinterest and Snapchat.

So what are right social media platforms to use for your social media marketing? Unfortunately, the answer is that it depends on a number of different factors.

Know Your Audience

It’s important that you know exactly who your audience is because if you don’t, it’s hard to know what platform to use. Also, some industries are better for different platforms. Look at different platforms to try to figure out how your content would fit in with that platform, but only if your audience is there.

Know Your Goals and Objectives

When choosing a platform, think about your goals and objectives for using that platform. They might have rules against your products or services or the way that you want to do things.

What Platforms Does Your Audience Use?

Knowing what platforms your audience uses will help you also determine which ones you may want to use. After all, if a large portion of your audience is there, then you’ll likely want to be there too.

Where Is Your Audience Most Active?

While your audience may be on many different platforms, which ones are they most active on? They may be in high numbers on one platform but not active and not engaging. For example, some people only use Facebook to talk to friends and family, while they may be more likely to take advice on YouTube.

Start with the Top Choices

After doing your research, start with the choice that has a lot of your audience engaging, buying and being active. It’s OK to create profiles on more than one, but pick one or two to focus on.

The important thing to remember is that you don’t need to be on all platforms even if your audience is there. It’s good to be on a couple in case one platform goes away.

Don’t laugh – that can happen. Google+ (owned by the mighty Google itself) was shut down in April this year. Even Facebook may not exist in its current form in a few years, so never put all your eggs in one basket.

The important thing is to rely on your audience to lead the way along with the goals you have created.

For free, no-obligation, consultation to discuss how you can get the best results from your branding, design, advertising, printing, social media, internet and marketing projects across all sectors of your business please contact us.

AI Studio Team
Think. Create. Grow.

Is your brand memorable to your audience?

Here at AI Studio we recently rebranded and renamed our agency (we were formerly called Advertising International). This process was to make us more relevant to the services that we provide and to make our brand more memorable to our target audience.

Making anything memorable to a large audience can be difficult. Not everybody is interested in the same thing, and not everybody will be interested in your business and what you have to say. Every business needs to come to terms with the fact that not everybody is going to become involved with your brand or even like what you’re doing and what you have to say.

However, there are many things that you can do to give your business the best chance, and to ensure that your brand remains as memorable as possible to your target audience.

Create a good logo.

When people think about certain brands and companies, the first thing that comes to mind is the logo. This is usually because some logos are very memorable, either as a result of being controversial or a result of being amazingly effective. Work with a good designer who can help you to create a great logo, and be prepared to invest time and resources to get it right. Your logo should include something unique about your business, as well as your business name so that people can remember it easier.

Consider your colours.

You need a good colour palette if you want to appeal to the right audience. The use of colours should reflect your business and what you’re trying to sell, advertise or campaign for. Once you’ve decided this and produced the logos and colour scheme that the public have seen, remain consistent wherever your brand appears. Establish a set of brand guidelines. If you start to use your brand in different colours and formats, it will confuse your audience.

Create a brand that makes sense.

You shouldn’t use a brand name that people find difficult to say, and you shouldn’t choose words that are difficult to spell either. Remember that you want people to be able to find your website and business details in the search engines, and if they can’t remember how something is spelt or they can’t convey the website properly to their friends, you’ll struggle to build up your audience as quickly as you might otherwise be able to.

For free, no-obligation, consultation to discuss how you can get the best results from your design, advertising, printing, social media, internet and marketing projects across all sectors of your business please contact us.

AI Studio Team
Think. Create. Grow.

Introducing, AI Studio.

We’re delighted to introduce to you our new brand identity, AI Studio. We are saying goodbye to our previous name, Advertising International, and proud to share this change with you.

Our team of talented designers have been working away behind the scenes to create our new brand identity. We felt it was time to give our own brand the same attention and thought that we give our clients every day and create something that closer represents who we are as an agency today.

AI Studio closer reflects who we are and our approach as an agency. Providing our valued clients, with a high level of creativity and marketing services that a modern business needs.

By Changing Nothing, Nothing Changes.

— Tony Robbins

We’re very excited about our new brand, and our team will continue the great work, services and creative ideas as the new improved, AI Studio.

To discuss how you can get the best results from your design, advertising, printing, social media, digital and marketing projects across all sectors of your business please contact us.

AI Studio Team
Think. Create. Grow.