What’s the difference between a brand and a logo?

brand and logo

In the situation of the words “brand” and “branding”, a lot of people seem to have very different ideas as to their meaning. Some equate branding with marketing, and while these two business tools are interconnected, they’re not the same thing. Others believe that a brand is nothing more than a logo. Logos can do […]

Is your brand memorable to your audience?

Here at AI Studio we recently rebranded and renamed our agency (we were formerly called Advertising International). This process was to make us more relevant to the services that we provide and to make our brand more memorable to our target audience. Making anything memorable to a large audience can be difficult. Not everybody is […]