What’s the difference between a brand and a logo?
In the situation of the words “brand” and “branding”, a lot of people seem to have very different ideas as to their meaning. Some equate branding with marketing, and while these two business tools are interconnected, they’re not the same thing. Others believe that a brand is nothing more than a logo. Logos can do […]
Is your brand memorable to your audience?
Here at AI Studio we recently rebranded and renamed our agency (we were formerly called Advertising International). This process was to make us more relevant to the services that we provide and to make our brand more memorable to our target audience. Making anything memorable to a large audience can be difficult. Not everybody is […]
Introducing, AI Studio.
Introducing, AI Studio. We’re delighted to introduce to you our new brand identity, AI Studio. We are saying goodbye to our previous name, Advertising International, and proud to share this change with you. Our team of talented designers have been working away behind the scenes to create our new brand identity. We felt it was […]