Sticky Christmas Presence


It wasn’t until the 19th century, when Americans began to celebrate Christmas in the way we think of it today—like decorating trees, sending cards and giving gifts—that it grew into the biggest commercial holiday of the year. Christmas was first celebrated in the third century A.D. The Roman church officials decided that 25 December was […]

Which social media platforms should your business be using?

social media platforms

Social media has changed the way that businesses interact and communicate with their customers. Many social media platforms are household names, like Facebook, Twitter and YouTube (yes, YouTube is a social media platform. Its core functionality beyond showing videos is to allow for social interactions). Some social media platforms you may not be so familiar […]

What’s the difference between a brand and a logo?

brand and logo

In the situation of the words “brand” and “branding”, a lot of people seem to have very different ideas as to their meaning. Some equate branding with marketing, and while these two business tools are interconnected, they’re not the same thing. Others believe that a brand is nothing more than a logo. Logos can do […]

Is your brand memorable to your audience?

Here at AI Studio we recently rebranded and renamed our agency (we were formerly called Advertising International). This process was to make us more relevant to the services that we provide and to make our brand more memorable to our target audience. Making anything memorable to a large audience can be difficult. Not everybody is […]