Acorn turns around an enormous amount of items each year through their charity shop. We were tasked to create a campaign to visualise just how much stuff that really is.
We wanted to show shoppers the scale of what Acorn do.
One of the stand out facts that we came across was that Acorn saves 180 tonnes of furniture every year, we demonstrated this with a comparison of a blue whale, which weighs around the same.
We created a series of point of sale based on these stats to educate shoppers on how their purchase is helping save their own pennies, and the planet.