Real Self Discovery
Sober Jo
AI Studio were tasked with creating a fresh new brand identity, website design and social media presence for Sober Jo’s rapidly expanding coaching brand.
Sober Jo provides sobriety and life coaching based on her own life experiences and challenges. We produced a brand identity to reflect her energy and personality through vibrant colours and lively illustrations. The visual language of the brand is fun and positive to communicate that sobriety isn’t something to be afraid of, but to embrace.
The website is designed to be vibrant and have heaps of personality. The UX is easy to navigate and communicates all her services clearly. We developed an online members area for hosting exclusive paid for content.