AI Studio were asked to work with the Jersey Rally committee to create a strategy to raise awareness of the rally event as it returned to its full glory for 2022.

Jersey Rally Committee are a group of enthusiasts who invest considerable time, passion and effort to bring the rally, with both local and national drivers and spectators, to the lanes and roads of Jersey.

The planning started with the design and refresh of the website. The website needed to be clean, easy to navigate for committee members marshals, drivers, and visitors to the island. There was also a request to allow the website to grow and evolve so that information on stages, seedings, safety and general information will be available all year round and become the first stop for rally information.