Which social media platforms should your business be using?
Social media has changed the way that businesses interact and communicate with their customers. Many social media platforms are household names, like Facebook, Twitter and YouTube (yes, YouTube is a social media platform. Its core functionality beyond showing videos is to allow for social interactions). Some social media platforms you may not be so familiar […]
What’s the difference between a brand and a logo?
In the situation of the words “brand” and “branding”, a lot of people seem to have very different ideas as to their meaning. Some equate branding with marketing, and while these two business tools are interconnected, they’re not the same thing. Others believe that a brand is nothing more than a logo. Logos can do […]